Job Description - Growth Hacker

Job Location: Mumbai Experience: 3-4 years

The idea is that for every decision a company makes, a growth hacker should ask: - What will be the impact on growth- How will this help us grow users and engagement-

If you are that person, then below are the things you would need to do:

- Choose in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on

- Bring in traditional and creative ideas on how to grow those KPIs

- A/B testing those ideas

- Analyse the data and users- feedback

- Exchange ideas, data and feedback with other departments (Product, Marketing, Research and top management) to present results and make the product more user centric

- Drive traffic to our website, landing pages, social media, apps and increase engagement

- Prioritise growth channels and optimise them

- Scale and automate the growth processes

- Create a Free A Billion contagion

The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. The following skills are required for that:

- Being data-driven and a data-geek: clear understanding of data, analytics, metrics and statistics

- Understand user behaviour and social networks

- Have experience in A/B testing and data analytics

- Excellent communication, with editing and copywriting skills

- Understanding of the lean start-up process, not be scared of pivoting

- Knowledge of inbound and outbound marketing

- Programming knowledge: not compulsory, but highly recommended

- Being performance and results-oriented

- Being curious and creative

- Being relentless in pursuit of growth

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