Founded by an IIM alumni who has worked with premier organizations like Amazon and Accenture, our client has launched an on-demand medical transport service which is basically like an Uber for ambulances and other medical transportation needs. They provide Medical and Emergency transport like Ambulance services to the users. They have an app for all medical transportation needs with Emergency Medical Services and unique Medically Assisted Transport Services. With a fleet of fully-equipped Ambulances, friendly trained professionals, and fast response times, they are the pioneer in medical transportation.

As a Marketing Manager/ Growth Hacker, your responsibilities include:

- Developing the marketing strategy for the company in line with the business plan.

- Overseeing the company's marketing budget.

- Coordinating and executing marketing campaigns to drive app downloads and activations and work in close coordination with agencies

- Deploy successful marketing campaigns both online and print and own their implementation from ideation to execution

- Intimate understanding of traditional and emerging marketing channels

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Measure and report performance of marketing campaigns, gain insight and assess against goal.

- Ideate and execute events and on-ground activations to drive app downloads and user awareness

- Work with the product team to ideate new features and product road-map

Desired Candidate Profile:

- Strong analytical and project management skills.

- Confident and dynamic personality.

- Strong creative outlook - ability to think creatively and innovatively

- Excellent communication skills

- Budget management skills and proficiency

- Prior experience in digital marketing and offline marketing in a new age digital first company/ start-up

- MBA Marketing degree preferred

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