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16/01 Sonia Sabde
Talent Acquisition Specialist at Groupon

Views:3366 Applications:254 Rec. Actions:Recruiter Actions:116

Groupon - AM/Manager - Search Engine Marketing (3-7 yrs)

Delhi/NCR Job Code: 188261

Company Profile:

Launched in 2008 and publicly listed on the NYSE in 2011, Groupon.co.in is the world's best known brand for Daily Deals, with a presence in over 48 countries and more than 200 million subscribers!

Forbes Magazine has called us the Fastest Growing Company Ever! In India, we started our journey in October 2011. Today we are India's biggest and best Deal Site, with 200+ employees spread across 10 cities in the country. Everyday Groupon features deals on the best stuff to do, see, eat and buy. By promising businesses a number of new, excited, web savvy customers, Groupon offers deals that aren- t available elsewhere and aims to become the operating system for local businesses across the world.

Job Title: Asst. Manager / Manager - Search Engine Marketing

Reporting: Head - Online Marketing / AVP Marketing

Job location; Delhi

About the department:

Groupon acts as a marketing platform for it's merchants. Thus, marketing and promotions are at the heart of everything we do. We look for people (not necessarily from a marketing background) who:

1. Have creative, out of the box thinking & understand the technology space.

2. Have a flair for creating disruptive campaigns across media platforms. (Read: The "Yoda" of creativity who always has the force working for him/her)

3. Love number crunching and are excited to work on big data analytics, even if it is way past midnight.

(Read: Evil geniuses who can generate Millions of Dollars without spending a Penny)

4. Love managing and working with cross functional teams.

5. Are Dilbert Fans.

6. Are possibly Batman fans too...

7. We offer great learning opportunities by interacting with global teams and some of the best talent in computational marketing.

8. ROI and measuring marketing effectiveness is part of our DNA. We live by this statement "If you can't measure it, you can't improve it & it's definitely not worth getting into"

9. We understand that great marketers need creative freedom and autonomy to create campaigns that can change the way the world sees us & these are provided in ample quantity & quality.

Primary responsibilities will include;

1. Create PPC Plan according to budget allocated and target ROI.

2. Keyword research, keyword grouping, writing and testing ad copy.

3. Setting goals for campaign to make decision on spend.

4. Work to drive maximum ROI.

5. Scale spends and returns by understanding business dynamics and driving growth initiatives like automation.

6. Create performance reports with recommendations for improvements.

7. Analysing performance through building customizable reporting

Skills and Experience:

1. Graduates/ Engineers/ MBA/ PG in Mathematics and Statistics with minimum 3 yrs experience in managing and running million dollar PPC Campaigns.

2. Ability to analyze data and crunch numbers with ease.

3. Power user of MS Excel including Pivot Tables and macros is must.

4. Knowledge and experience in bid automation marketing automation will be an added advantage.

Why Groupon:

Be part of the World's Fastest Growing Social E-commerce Business.

1. Attractive remuneration.

2. Driven and rewarding culture.

3. Fast paced environment.

4. Fun & flexible.

CTC- Between 7 to 15 lakhs depending on the previous experience

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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