Director - Data Alliance  WPP India  Senior Director - Data Alliance, WPP, India  Overview of job :   We are looking for an exceptional talent to achieve data horizontally, collaborating and working together to institute data strategy for WPP in India. You would be able to offer new and enhanced services to clients by way of more strategic and sophisticated use of data.  3 best things about the job :  - Opportunity to own and create a new vertical that involves producing shareable mobile-based data asset for enduring consumer benefits.  - Gain rich market perspective through interactions and dealing with market players.  - Engaging with CxO level leaders to develop strategies and integrated programs that span multiple data, technology and marketing service providers.  Measures of success :  After 3 months :   - Should be able to complete data mapping in India to assess where we are and what we have and need.  After 6 months :   - Create client specific opportunities, big data consulting and evangelizing.  After 12 months :   - Should have closed contracts with several data sources.  - Created multi million consumer touch points.  Responsibilities of the role :  The Sr. Director - Data Alliance will take the lead on developing the data strategy and roadmap for achieving the vision state. In tandem, he/she will focus on delivering the following benefits :  Access to Data :   External data :   - The Data Alliance strikes deals with 3rd party data providers in order to obtain access to data assets that WPP does not already have in-house. The Data Alliance negotiates these deals from the centre, using central WPP legal resources, to secure favourable terms and pricing on behalf of multiple companies across the Group.  Internal data :   - Provide a map of data in India by type to help assess where we are and what we have or need thereby creating the foundation for future strategic planning in the region.  - Opportunities with WPP's Top 30 Clients  - WPP's client leaders - who sell in at a global level - are primarily based in New York and London. The Data Alliance has regular interaction within the client leader network and is already spreading the word that WPP has growing data capabilities in Asia.  Access to Content and Community :   Today, The Data Alliance collects and curates case studies, operates a community of data experts, sources webinars, and hosts events where people from across WPP get together to hear innovative case studies from internal or external players. A local chapter will do more of this specifically on behalf of WPP companies in India. Employees and colleagues will learn more quickly about latest and greatest methods and capabilities through central curation. Local events will bring WPP's data community in Asia together for networking and knowledge sharing.  What you will need :  - Experienced in multiple marketing communications disciplines (i.e. media/communication planning, market research, advertising technology, CRM, brand management, activation, etc.)  - Skilled in business development and able to lead deals with data providers, both internal and external.  Entrepreneurial and self-directed :   - Comfortable working remote, connected to a small team in NY (i.e. flexible and brings a - will-do- attitude)  - Experienced navigating matrixed organizations  - Skilled at internal and client-facing communication  - Able to synthesize information and content from various sources  - 8-10 years of experience  About WPP Data Alliance :   - Making marketing more data-driven is not just a math or engineering problem - it is a collaboration challenge, requiring people, new partnerships, processes and systems working together in a heightened way.  - WPP's Data Alliance is a centralized in-house data consultancy whose mission is - data horizontality- ensuring WPP operating companies get access to the best data in a compliant, connected, convenient and cost effective manner. We help identify use cases for data across WPP and then help ascertain the priority data sources that can help - either internal or external. In addition, Data Alliance helps external partners navigate and organize the WPP opportunities. We bring prioritization and process to opening data opportunities and partnerships.  - DA speaks with many WPP clients leaders typically engaged at the CMO, CIO or Board levels - to develop data strategies and integrated programs that span multiple data, technology and marketing service providers. Really we help them see what is possible in WPP that is innovative with data and the steps they ought to consider taking.  - Central to WPP's data strategy is the mobilization of WPP's internal data community. By gaining internal alignment on a single data narrative and through a variety of internal events and external publications Data Alliance brings together data savvy people across the globe from WPP operating companies big and small, ensuring the power of the collective.

Mumbai

GroupM - Director - Data Alliance - WPP 

GroupM - Director - Data Alliance - WPP  ,Job Description for GroupM - Director - Data Alliance - WPP  in GroupM in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for GroupM - Director - Data Alliance - WPP  in GroupM in  Mumbai for (8-12) years of experience. Apply Now!