Company : World leader in cosmetics is synonymous with beauty, innovation and scientific excellence in more than 130 countries. It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care.

Position Title : Group Product Manager - Makeup

Division : Consumer Products Division

Department: Specific (Marketing)

Reports to : GM - Marketing (MNY)

Location : HO, Mumbai

Key Relationships : DMI/ Commercial / Agencies / CMI / Finance / Merchandising/ Digital

Responsibilities : To contribute to the growth of a brand/category on his / her market, by driving new product launches and pushing growth on pillar products through the implementation of promotional and advertising Excellence for a specific category (s)

Key Deliverables :

- Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products renewal and animation of core catalogue)

- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country's needs

- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines

- Mobilize and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy

- Monitor the local adaptation of communication materials (imagery, digital, point of sale)

- Make recommendations to management on the category based on one's expertise of the consumer, market and competitors

- Manage PPP budget and sales forecast for the category

- Effectively prepare clear messages to present to senior management

- develop and manage a strong and talented team, train them and develop their marketing expertise and know-how

Team Size and Profile (years of exp of team members) : 1

Education : MBA from a premier / Tier 1 B-School with 4-12 years of work experience.

Professional Experience : 4-12 years of work ex with Makeup background. Also can look at Exceptional talent from Hair care, Skincare, or someone who has prior worked in Makeup

Key Competencies:

Must Have : FMCG brand marketing / Digital marketing experience is mandatory.

Nice to Have :

MARKET & CONSUMER INSIGHT:

- Identifies market drivers

- Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT :

- Thinks brand strategy

- Imagines disruptive products & services

- Develops integrated campaigns that work

- Integrates retail & shopper expertise

ACTIVATION EXCELLENCE:

- Delivers excellence with agility and rigor

- Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP :

- Creates collaboration for bigger success

- Shares & leverages best practices

Physical Demands (e.g. % travel) : Limited

Source (industry/ specific organizations) : FMCG with makeup category

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