Group Product Manager - FMCG

Company : Leading FMCG (Cosmetic)

Position : Group Product Manager

Function : Marketing

Job Description:

- Develop & formulate Annual Marketing Plan and marketing budgets

- Design and Implement the Annual Brand Plans to achieve the top line and bottom line figures in respect to Corporate Objectives, and to achieve desired market share.

- Devise specific tailor made programs for the trade to drive incremental sales and implement Trade Activation programs

- Plan & implement need- based consumer promotions for specific target segments.

- Evaluate & organize participation in various Events & Exhibitions.

- Handle all external agencies like ad agency, media agency, event management agency, etc to plan and implement various marketing campaigns

- Brief creative agency on various campaign plans, evaluate campaign strategy and aid in final implementation of thematic / brand campaigns.

- Co-ordinate with media buying agencies as well as with various publications and channels to plan optimum media exposure and extract best possible media deals

- Select and monitor outdoor media coverage

- Initiate need based Market Research in coordination with external agencies and analyzing the same for future decision making.

- Increase number of products in NPD pipeline and work with various departments to successfully roll out new products.

- Responsible for new packaging development.

- Handle new products’ launch.(including test launch and full commercial roll-out)

- Manage all marketing functions, including ATL and BTL activities

- Evaluate different media vehicles and media reach data to create an optimum media-mix and communication strategy for the brand

- Plan innovative POS and merchandising materials and ensure practical implementation of the same

- Coordinate with Ad. agency, R&D, Production, Purchase, Logistics and Sales for product enhancement and market feedback

Location: Mumbai

Reports to: Marketing Manager

Qualifications & Experience:

- MBA / Marketing | PGDM (Marketing) (Qualified from Premiere Indian B-School.)

Work Experience: 07-10 Years in Brand/Category Management in Hair Care or Personal Care (Salon)

Personal Attributes:

- Strong leadership skills and the ability to drive projects to completion.

- Have good strategic mind combined with strong analytical skills; self starter.

- Possess excellent interpersonal, communications, presentation and networking skills.

- Must be highly results oriented with a keen eye on developing people & organization.

- Strong business and commercial acumen.

- Strong organizational skills.

- Strong analytic and conceptual thinking skills.

- Understands the sensitivities of cross geographic working and multi functional teams.

Contact Person
Mehul Deshmukh
Mob No - +91 83901 03003