HR Consultant at ABC Consultants
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Group Product Manager - FMCG (5-7 yrs)
Sr Brand Manager for a leading Food & Beverages major based at Bangalore
Exp : 5-7 yrs
CTC : 12-17 Lpa Max
Location : Bangalore
Job Profile :
- Ensure implementation of marketing plan and closely monitor various aspects of the plan to check for plan performance in line with business objective
- Gain consumer insight through market visits, first hand interaction with consumers, initiating market research where required and use this as an input into plan development.
- Develop a marketing strategy for the portfolio brands
- Ensure development of individual brand plans, activity charts for all focus brand/market combinations
- Constantly look at new opportunities in various markets in terms of SKUs, possible brand introductions, suggest new product launches, etc.
- Be abreast of the emerging trends in the market place and align marketing plan with the changing market dynamics.
PROFITABILITY: Responsibility limited to ensuring optimum utilisation of marketing budgets, and restraining the spends within specified limits
ANNUAL BUDGETING for the Brands being handled.
Skills :
- MBA in Marketing from a premier B school with 5-8 years
- Prior exposure to brand management involving conceptualisation and implementation of activation programs, liaison with media/advertising agencies, basic understanding of Market research.
- At least 2 years of sales experience mandatory
Please Note - CVs only in word format should be uploaded.
Asha
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