Group Product Manager - Credit Cards - Bank

Opening for Group Product Manager for a Large Private Bank-:

Location Mumbai

Experience 10yrs+

MBA Qualified

Grade Chief Manager

- Total of 7-8 years of post-qualification experience

- Minimum of 4-5 years- experience in product marketing of payment products (Credit cards, Debit card etc)

- Experience in digital marketing or handling mobile app products

- Team management experience

Responsibilities:

- Identify key areas of growing consumer spends and engagement on ICICI Bank Credit Cards

- Creating the annual customer engagement calendar and managing budgets for the same

- Analysis of consumer spends data to identify behavioral patterns and creating campaigns which help build spends on a particular pattern

- Developing communication campaigns through new age media (Social Media, Mobile Applications, etc) for customer engagement

- Identification of portfolio level interventions through analytics and executing the same using different mediums for required results

- Managing relationships with internal and external stake holders - Analytics, Campaigns, Alliances, Agencies, Merchants, network partners, etc

- Understanding important portfolio parameters to be in line with business goals

- Hands on approach for analytics for in-depth understanding of portfolio and campaign execution

- Identifying new technology initiatives and coordinating with Tech team for development of solutions which address better customer engagement or increases business profitability

- Industry and Competition tracking to building stronger proposition for ICICI Bank Credit Cards Customers