Group Manager - Pricing Strategy/Media Planning/Buying

JD:

This position is based out of Mumbai, working in the Revenue Strategy, Central Pricing Team of a Entertainment channel.

Revenue Strategy, Central Pricing Team guides the sales teams to achieve their revenue goals. It controls pricing and packaging of all on-air programming on all the five channels of the group. It evaluates all deals that run on the channels based on scientific tools. It guides the management on industry trends, key clients and competitive info. It sets pricing goals and benchmarks and tracks sales productivity, pipeline and projections.

- The candidate will be a part of either the news or the entertainment cluster reporting to the head of the team. He will work with the regional and national heads of respective channels by offering recommendations on projections, advice on pricing, key pitches, target phasing and planning.

- He or she will help train the sales team on media planning and strategy process so that they showcase a better knowledge in front of clients and agencies.

- The position is powerful and extremely critical in the overall achievement of goals of the network.

Position: Group Manager - Pricing Strategy

No of Positions: 1

Channel: Shared

Location: Mumbai

Reporting To: GM - Revenue Planning

Prerequisites:

- Expected years of work Experience: 10 + years; background in Media Planning / Sales Planning

Role / Key Responsibilities:

- Working on Channel Pricing and Property Packages for Sales

- Deal pricing and analysis

- Analyzing performance of our channels and reporting key trends on a regular basis,

- Detailed understanding Ad sales environment - categories, clients, agencies

- Assist the sales team by providing them relevant analysis to help them achieve sales target

- Working Closely with Sales Team for New Business Presentation

- Revenue and ER Analysis by time-bands/properties/seasonality

- Post Evaluation of key properties detailing value delivered to the client