Group Head - Media

Basic Purpose:

- The Group Head is responsible for achieving the sales targets measured by successful collections and create a robust business pipeline for sustainable performance.

Duties & Responsibilities:

The duties and responsibilities of Group Head will include, but are not limited to, the following:

Sales, Strategy And Planning:

- Prepare and implement annual sales strategy for NBD & Retail segments

- Guide the sales team by developing, implementing and monitoring progress of the quarterly sales targets

- Monitor competition and develop strategies to maximize market share

- Identify, develop and implement strategies to build the concept of integrated sales as a category with the advertisers and agencies

Aid Team Members In Achieving Their Targets:

- Lead from the front to engage with Sr Management of the client list to present BIG portfolio

- Help and aid in all sales closures.

- Contribute to ideas and concepts for clients

- Conceptualize and implement monetizable opportunities and motivate team to sell the idea

- Meet and build relationships with top accounts in the city(agencies and clients)

- Network with other Reliance media companies and other relevant mediums to leverage for our activation properties.

Team Building And Others:

- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts

- Monitoring all reports sent by team members

- Responsible for motivating the team for performing and maintaining team morale.

Consumer Insight & Needs Mapping:

- Map the key client tracker with client priorities and needs.

- Identify the seasonal patterns / trends specific to the area / city of operation

- Identify customized opportunities (Built by the planning team) that could be sold targeting these consumers

- Keep a roadmap ready for the entire year.

Market Coverage:

- Map the clients and engage at all levels across silos for business opportunities

- Priorities key clients basis seasonality & spending patterns and basis past trends

- Map the organo gram and the identify key decision makers in each client’s setup

- Ensure adequate coverage to build ensure tapping the market effectively for the said property.

Meeting & Pitch Phase:

- Ensure the consumer profile & geography of the client / brand matches that of the property

- Study the brand thoroughly through primary & secondary sources/research

- Building a customized pitch for the brand so targeted.

The Sales Process:

- Prioritize getting in a title sponsorship, before approaching clients for associate / partnerships.

- Once we have a confirmation from a client for title sponsorship, open the property for associate sponsorships across the country

- Follow the reporting formats & timelines for the same, regularly

Mapping Competition:

- Conduct competition mapping surveys with a view to benchmark properties, investments and trends.

- Update the weekly competition mapping done by the sales team into a central database.

Key Skills / Skills:

- Should be a full time MBA majored in Marketing with a min of 7-9 yrs of relevant experience

- Experience of Sales / Marketing or Brand management would be an added advantage.

- Target Industries of: Media / Telecom / Insurance

- Edge would be any concept selling experience.

Experience: 7-9 yrs of relevant experience

Qualification: MBA majored in Marketing (full time)

Most Important Thing:

- Minimum 18 months experience in current profile / organization

- Ex-employee of RBNL who had left more than two years ago

- Stability of career critical – should not have switched too many jobs

- Team Handling experience is must