Group Brand Manager - FMCG

We are pleased to introduce ourself as a reputed Personnel Search Agency based at Delhi by the name of OPTIONS INDIA .We handle recruitments in India and Middle East in the FMCG/ Foods/ Cosmetics industry and have catered to companies like- ITC, Nestle India, Dabur, Pepsico India, Frito Lay India, 3M, Agrotech Foods, Johnson & Johnson, Reckitt Benckiser, TATA Tea, Eli Lilly, Panacea, Perfetti, Glaxo Smithkline etc.

We are currently looking for a Group Brand Manager with one of India's topmost FMCG MNCs to be based at DUBAI (UAE).

Company Profile:

Our client is a conglomerate with an aggregate group turnover of about Rs 3000 crore the group has business interests in FMCG (fast moving consumer goods), paper and news print, etc. The Group’s fountain of strength are its ingrained value system, innovativeness and an over 20,000 passionate and dedicated staff, engaged in knowledge sharing.

The flagship company of the Group, is a coveted Rs 1100 crore business entity , a leading player in the personal and healthcare consumer products industry in India engaged in manufacturing and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation.

The International division has been operating in the GAL (Gulf, North Africa and Levant markets) since 2007 and has launched powerful brands across the region.

Role Objective: As Group Brand Manager the incumbent:-

- Assumes for Group Brands for monitoring all marketing and banding activities while maintaining brand focus internally and externally.

- Develops the product management strategy to support top line and bottom-line growth and foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement and monitor all branding and marketing activities.

- Ensures effective media evaluation and planning with key media providers.

Responsibilities:

- Scans the business environment to explore new options.

- Drives the formulation for branding strategy for the brands in the group or category.

- Strategize new product development and reaching to new segments, by scanning the business environment for untapped consumer base based on market research.

- Leads and finalizes brand plans and growth avenues and their strategic fit with the corporate plan.

- Assumes overall responsibility of Brand Vision, brand architecture and plan for brand extension.

- Guides brand manger or assistant brand manager to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options, and coordinates with Corporate Communication to maintain alignment of branding strategy with the company in whole.

- Ensures brand identity is leveraged.

- Takes overall responsibility for Product conceptualization, positioning and new product development in coordination with R&D.

- Monitors brand health product performance and aligns actions.

- Coordinates with market research agencies to get feedback on existing products and on their availability and brand equity.

- Regularly collects and analyses competitor information through market intelligence and other sources.

- Develops annual plans and budgeting for the brand and monitors the expenditure.

- Ensures that the branding team is adequately trained.

- Takes responsibility for people development initiatives.

- Provides necessary leadership and guidance to key employees through mentoring an identification of best practices to enhance performance.

Salary: Best in the industry (Taxfree income)

Location: DUBAI, UAE.

For this we require you to furnish the following details:

1.Your latest updated CV as a word attachment.
2.Your current compensation package.
3.Your willingness to relocate to DUBAI.
4.Your expected salary.

Kindly email to : shreeja@optionsindia.net

Shreeja
Options India Group, New Delhi