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15/09 Neha
Human Resources at Greenlight Planet Inc

Views:3821 Applications:229 Rec. Actions:Recruiter Actions:80

Greenlight Planet - Marketing Manager (6-10 yrs)

Mumbai Job Code: 164855

Purpose of the Job:

Marketing & Brand Management for GreenLight Planet:

- Articulate the brand’s identity & positioning

- Advertising & Communication for the brand

- Manage agency relationships

- Drive Innovation

The role-holder would work on the brand’s proposition & identity Globally

Deliverables:

Brand Management:

- Develop & own the go to market strategy, positioning, & proposition for the brand

- Create and execute brand communication campaigns

- Build & strengthen the brand’s equity over a period of time - drive awareness, preference, repeat purchase & continuously track these metrics

Consumer understanding:

- Drive the company’s understanding of our customer needs by staying on top of market trends, analyzing customer objectives & collaborating with the Sales team

- Generate strong consumer insights that will drive communication

Stakeholder management:

- Develop marketing campaigns to deliver on business objectives. Work collaboratively with diversified teams to create & manage integrated marketing strategies

- Build 3rd party partnerships where required to execute the company’s strategies

Innovation:

- Design new products & solutions, including pilot campaigns, to ensure that the company is continually innovating

- Work with R&D on product development, conduct Market & feasibility studies for New Products

Media management:

- Develop and implement communication strategies across various media forms including traditional, digital & rural media

- Manage the media & BTL agencies to deliver on the brand’s plans

Desired Skills & Experience:

- Education: MBA/PGDM from a Premier institute

- 6-8 years of Marketing experience in the Consumer Goods industry

- At least 3 years of experience in branding, marketing & communication in a consumer products organization, preferably in an FMCG company

- Experience of managing advertising, media & BTL agencies, exposure to rural marketing

- Preference for someone who has worked with a startup organization & had the desire & drive to help take a break-out start-up to the next level

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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