Gold24.in - Marketing Manager - Digital Domain

About Gold24.in

Gold24.in is a dedicated jewellery online marketplace that showcases wide range of high quality jewellery of all types and tastes. We aim to have the largest jewellery catalog in India, like we have it in Ukraine and Russia.

We are a part of The Gold 24 Group and currently The No 1 jewelry store in Russia and Ukraine.

Gold24.ru - 1 jewelry online store in Russia.

- We house More than 430 000 styles online and available for shipping.

- More than 100 well known domestic and international brands.

Gold.ua - 1 jewelry online store in Ukraine.

- We house More than 110 000 styles online and available for shipping.

- More than 100 well known domestic and international brands.

We offer high quality fashion jewelry and premium precious jewelry items from traditional Indian styles to the best European designs.

Our goal is to bring customers to the best and widest range of Indian and International jewelry and provide them with exciting experience of online jewelry shopping.

We dare you to become a part of our fast growing company and be a core member of our team so we could make a difference in Indian jewelry market.

Job Description:

- Plan and manage marketing activities including branding, advertising, PR and Digital to drive Sales

- Work on conceptualizing and implementing all ATL, BTL, and Digital activities

- Develop annual marketing plan

- Plan and participate in events, exhibitions, conferences

- Analyze and track competition and market trends and provide valuable inputs for product enhancement

- Drive Voice of Customer and Customer Satisfaction

- Cross promotion tie-ups and alliances

- Develop strategies and manage execution of marketing campaigns that will generate traffic, revenue and profitability.

- Develop online go-to market vision and strategy to profitably drive growth through traditional and alternative channels

- Drive key brand marketing strategies for these channels that align with our corporate goals and adhere to the marketing budget.

- Develop and execute consumer acquisition and retention campaigns.

- Provide recommendations and execute new marketing initiatives.

- Develop and execute marketing calendar across channels to optimize revenue and promote brands.

- Manage creation of online marketing content

- Provide analysis for marketing initiatives and make actionable recommendations to drive success

- Identify consumer trends for a best-in-class E-Commerce experience

Other Requirements:

- Minimum 3 years of Digital marketing experience in E-Commerce industry

- Strong knowledge of E-commerce platforms

- Thorough understanding of direct marketing policies related to privacy regulations

- Ability to collaborate and influence cross-functionally

- Ability to make informed decisions quickly to keep performance on track

- Strong project management abilities, capable of prioritizing and handing multiple projects simultaneously under tight time restraints and within budget parameters

- Strategic vision and depth in understanding how the online consumer behaves and anticipate future trends

- Well-developed verbal, written and presentation skills