Go Zoomo - Head - Marketing

We are building Zoomo, a peer-to-peer marketplace for used cars. We offer the average Indian a credible, convenient way to own a car. And without breaking the bank! As you read this, we are hustling to make used car buying as systematic as ordering a phone off flipkart.

We are looking for a leader who can take on the responsibility of scaling the reach of the platform. It is an independent charge where you will have the freedom to formulate marketing strategy and executing it. You will build and lead your own team.

Key focus areas in the short term will be to experiment with different channels & strategies, grow traffic and accelerate customer acquisition

Some pointers below:

- Formulating a social media strategy for Zoomo

- Optimize SEM, display and other CPC channels

- Working with the content team to leverage content & SEO

- Executing directed offline marketing ideas

- Working on channel partnerships to source buyers & sellers

- Working on content partnerships to grow traffic

- Working on traffic partnerships to source traffic from other internet properties

Traits we look for:

- Energy & Ambition. Lots of it

- Innovative 'out-of-the-box' thinking to increase traffic, users and transactions.

- Try a lot of things. Measure to pick the winners. Scale the winners

- Someone who can juggle big picture thinking with obsessive attention to detail

- A genuine love for problem solving. First principles thinking. Structured thinking Ability to break a complex problem into modular, smaller problems

- Lead with intuition. Always validate with data

- Previous experience with digital marketing/ growth hacking will be a big plus

Job Perks:

- Leadership position & equity to go with it + you can choose the most apt title Flexible working hours

- Complete autonomy & freedom. Just deliver

- A chance to be the chief entertainment officer

And any other than you may suggest within rational limits :)