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15/11 Rahul Khurana
Service Delivery Leader at PeopleStrong HR Services

Views:21135 Applications:635 Rec. Actions:Recruiter Actions:47

GM/Sr GM - Branding - Agriculture - IIM (6-12 yrs)

Mumbai Job Code: 175930

Creating Annual Brand plan formulation & Implementation

- Aligning with current strategic directions of Food Business and different businesses within Agriculture,

- Covering aspects of customer segmentation, competition analysis, brand budget planning

Implementation of plan

- Launch New brands/Categories

- Brand Reviews to strengthen strategic alignments for product/brand growth

Quarterly reviews

- Brand activations with result-orientation and time and cost ownership

- Developing Execution Plan with Roles & responsibilities, Timeline adherence

- Communication development in close coordination with Agencies, Product Management, Sales team

Briefing the agency

- Evaluation of creative’s

- Execution of creative’s as per plan

- Innovative marketing solutions to deliver higher impact

- Identify new platforms for engaging with the customers

- Conduct necessary market research

- Briefing the Research Head

- Interaction with the Research team

- Field visit with the Research team

- Aligning actions based on research

- Direct touch with Customer, channel contacts for first hand analysis and implementation of strategies

Functional Competencies for GM – Brand Management

- Strategic Orientation

- Brand Management & Communication Process

- Relationship Management

- implementation of strategies

What I am looking for :

Age : 30 to 35 years

Education Qualification : MBA from premier institutes like IIM A, IIM- B

Preferable from Food industry organization

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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