GM Marketing - Telecom/FMCG (10+ yrs)

Written by: MBA Jobs on Friday, 23 March 2012
View all jobs posted by: Komal Patel
Job Code: 50841
Location: Gurgoan
 


With one of the leading credit rating Company

Based at Gurgoan

Perferrd from Telecom / FMCG

- Develop and execute an annual marketing plan, ATL, BTL, Trade Marketing

- Brand positioning and rejuvenation

- Brand extension

- Developed strategic growth plans

- Led the PR, Communication and Advertising Strategy Development .

- New marketing avenues for all business verticals like telecom,VAR,SME,EBS

- 360 Marketing role covering product management, Marcom and marketing agency management. Also responsible for Business Strategy and all corporate communications - internal and external

- ERP Solutions

- Brand Management: Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capturing optimum market.. Designing & managing corporate communication, brand image building and brand awareness campaigns. Possessing excellent knowledge of working of advertising agencies, print & electronic media.

- Business Alliances: Identification of new alliance partners as per requirement & do tie-ups with them for cross-selling, co-branding & co-promotion. Along with this, controlling the whole alliance programme from inception to execution & achieving the desired results. To be in regular touch & maintaining good relationship with alliance partners to find out new possibilities, on a regular basis.

- Events & Brand Promotions: Planning & execution of various promotional events, activations & co-promotions with-in budgetary allocations as per annual calendar to achieve the desired results. Thorough in conceptualization of events, processing it through all the steps i.e from inception till its monitoring. Identifying the possibility of sponsoring features with specific themes.

- Preparation, justification & implementation of Marketing Budget & Annual calendar

Experience - 10+ yrs

If Interested can apply on komal.patel@upman.in or else call on 9099077040

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