Resumes are invited to be the National Head in Marketing & Sales for India's one of the leading Real Estate Developers in Mumbai.  KEY PURPOSE OF THE JOB (POSITION SUMMARY)  Responsible for the overall revenue targets and broad strategy for the Marketing & Sales function. Responsible for developing and managing the entire spectrum of sales and marketing for Residential projects in Luxury, Premium, Affordable and Low-cost segments as well as for Commercial and Retail projects of the company. This includes developing the product, pricing, branding and roll-out strategies based on customer requirements and market dynamics so as to maximize the achievement of the sales revenue and unit targets.   KEY PERFORMANCE AREAS   - Achievement of the top line target value and units.  - Collection targets  - Sales and marketing budgets within agreed Plan limits  - Accuracy of sales revenue forecasts   - Price realized vis-- -vis competitors  - Brand Equity Index and brand salience  - New product development  - Customer satisfaction scores - Prospect Satisfaction  - Estate Management   KEY FUNCTIONS & RESPONSIBILITIES  I. Strategic  - To develop the Marketing & Sales strategy including critical elements of Product concept, Positioning, Segmentation, Pricing etc. for both Tata Housing and Value Homes  - To participate with Business Development in providing inputs at the time of acquisition of land  - To participate in concept discussions with Design to evolve product concept   - To identify potential areas for growth/ expansion in existing and new businesses   - To provide inputs for the development of the Annual Business Plan  - To participate as a member of the leadership team in strategic decisions and strategic planning.  II. Operational  Sales & Marketing Plan  - To guide the detailing of the strategic marketing and sales plan for the year in line with the overall business plan of the company  - To identify specific programs and initiatives to support the execution of the plan  - To develop the marketing and sales budget for the year and determine the allocation to various products, regions  III. Marketing  - To guide, approve and ensure implementation of the marketing strategy in order to secure a competitive edge in the market place (pricing, new products, advertising & sales promotion)  - To ensure a good understanding and tracking of customer trends through market research to provide insights for key decisions  - To participate in the development of new products and concepts and ensure that consumer insights are a key part of such decisions  - To develop the pricing strategy for each project to meet the business plan  - To provide strategic direction on brand communication mix, media selection and sales promotion and PR activities based on product segment and customer profile   - To drive brand leadership of Tata Housing in all operating regions/ countries  - To ensure all the products/ properties are effectively covered by the marketing plan and appropriate marketing initiatives  - To participate in the selection and approve selection of service partners, agencies  - To manage and monitor the overall marketing and sales budget to achieve maximum value   IV. Sales  - To guide, approve and monitor the Sales plan (by region/ segment / products) for India and other countries for Tata Housing  - To ensure achievement of the Sales plan in revenue and unit terms and by each project as well as collections  - To approve key sales policies and incentive schemes for both Tata Housing   - To address key and critical customer related issues  - To ensure that adequate systems and processes are institutionalized to support and monitor sales, customer calls and leads  - To monitor and ensure customer satisfaction  V. Estate Management  - To finalize and appoint Facilities Management agencies for Estate management  - To ensure high quality maintenance of the properties  - To monitor post-sales customer requirements and feedback   VI. Others  - To develop the strategic PR and Corporate Communication plan to support the brand building activities of the company  - To be the official spokesperson to media-   - To guide and leverage the PR mechanism as required   - To drive the Corporate communication initiatives to support the brand and sales objectives   - To identify Strategic Alliance partners for specialized projects, services and arrive at the mode of engagement   - To monitor performance of Strategic partners  VII. Developmental  - To recruit appropriate talent as required  - To build a committed and motivated team   - To coach and mentor subordinates to enhance their performance and build their capability  - To carry out performance appraisal; provide feedback and initiate development actions  - To keep abreast of current trends and developments  INTERNAL & EXTERNAL INTERACTIONS  Internal: Business development, Engineering Head, Technical Services, HR, Finance, Corporate Planning, Value Homes business head.  External: Key customers, Strategic alliance partners, Advertising Agency, PR agency, Market research agencies, Media Houses, Key Service providers, Facilities Management Agency, Media.  EDUCATION & EXPERIENCE REQUIREMENTS  - MBA with Marketing from a premier institute  - Atleast 15 years experience in consumer marketing and key account selling   - Preferably exposure to real estate sector   - Atleast 5 years experience in a leadership role in either sales or marketing

Mumbai

GM - Marketing & Sales - Real Estate 

GM - Marketing & Sales - Real Estate  ,Job Description for GM - Marketing & Sales - Real Estate  in InfraJobs, Addrec Solutions in  Mumbai for (12-15) years of experience. Apply Now!

Job Description for GM - Marketing & Sales - Real Estate  in InfraJobs, Addrec Solutions in  Mumbai for (12-15) years of experience. Apply Now!