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Director at Breakthrough Careers
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VP - Marketing - Process Manufacturing (15-20 yrs)
Location: Hyderabad
Industry: Process Manufacturing
- Strategic Marketing - designing marketing strategies independently like positioning, pricing.
- Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling upselling)
- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.
Work closely with SBU heads to:
- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Manager.
- Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.
- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.
- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.
- Develop and manage the Company's entire marketing budget.
- Develop and track metrics and success criteria for all marketing programs and activities.
Consumer Insight experience is MANDATORY
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