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09/11 Amit
Senior Consultant at ACH

Views:2074 Applications:77 Rec. Actions:Recruiter Actions:18

GM - Marketing - FMCG/Skin Care/Hair Care (14-18 yrs)

Kolkata Job Code: 275521

GM Marketing- FMCG (Skin Care and Hair Care) Kolkata (12-18 yrs)

Reports to: CMO

Reported by: DGM Marketing, Group Brand Manager, Group Product Manager, Media Manager, Manager - New Product Development

Requirements:

- Post Graduate Diploma / MBA or equivalent in Marketing

- 12+ years in Marketing and at least 2-3 years in a position of similar responsibility

Responsibilities:

- Assumes for group of brand responsibility for monitoring all marketing and branding activities for the client organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of client organization to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of client organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Avinash
9650557453

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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