GM - Marketing - FMCG/Skin Care/Hair Care (14-18 yrs)
GM Marketing- FMCG (Skin Care and Hair Care) Kolkata (12-18 yrs)
Reports to: CMO
Reported by: DGM Marketing, Group Brand Manager, Group Product Manager, Media Manager, Manager - New Product Development
Requirements:
- Post Graduate Diploma / MBA or equivalent in Marketing
- 12+ years in Marketing and at least 2-3 years in a position of similar responsibility
Responsibilities:
- Assumes for group of brand responsibility for monitoring all marketing and branding activities for the client organization while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy of client organization to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of client organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures coordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Avinash
9650557453
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