Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm
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GM - International Marketing - FMCG (10-25 yrs)
Sr. Marketing Roles:
1. General Manager (International Marketing)
2. GM Marketing Skin Care and Hair Care
3. AGM/ DGM Marketing - Whitening
Client: One of the Largest FMCG (Personal care) Company in India
Position: GM International Marketing
Location: Kolkata
Reports to: Director/ CEO
Reported by: Group Brand Managers, Media Manager, Brand Managers New Product Development
Job Requirements:
Desired Profile:
- Post Graduate Diploma / MBA or equivalent in Marketing
- 10 - 25 years in Marketing in Personal Care Brand/ FMCG co and atleast 5-6 years in a position of similar responsibility
Role Objective:
As DGM Marketing and GM Marketing, the incumbent:
- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Co. while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy of Co. to support top line & bottom line growth & foray into new segments and innovative products
- Directs the evaluation of Co. brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Strategic:
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Drives the formulation of marketing strategy of Co encompassing all brands.
- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.
- Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.
- Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.
- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.
Responsibilities:
- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.
- Monitors coordination between advertising & research agencies, consultants and the brand teams.
- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Assumes responsibility of developing all brand extension strategies, along with the marketing head.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Monitors brandwise budget vis-- -vis actual expenditure.
- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Develops systems across brand teams which facilitate better MIS and synergy of operations.
- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.
- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team
- Ensures adequate motivation and retention of all employees through effective leadership and grooming
- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence
Key Interfaces:
- Media Manager: For all media related issues
- Manager - New brand development: For all new brand launches and market testing
- Sales: For planning promotions developing marketing strategy and to et market feedback
- R&D: For new product development
- Corporate Communication: For standardised brand properties and aligning of individual brands with the co brands & business focus
- Market Research Agencies: For market feedback on Company's products as well as competitors- products and strategies
- Marketing & Branding Consultants: For developing Marketing and branding initiatives
- Advertisement & Media Agencies: For all advertisement, endorsement and media related issues
Desired Skills:
- Media relations
- Marketing Strategy
- Branding
- Sales
- Advertising / Promotions
- Planning & organizing
- Strategic Thinking
- Communication
- Leadership
- Creativity
- Analytical ability
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