Sr. Marketing Roles:  1. General Manager (International Marketing)  2. GM Marketing Skin Care and Hair Care  3. AGM/ DGM Marketing - Whitening   Client: One of the Largest FMCG (Personal care) Company in India   Position: GM International Marketing  Location: Kolkata  Reports to: Director/ CEO   Reported by: Group Brand Managers, Media Manager, Brand Managers New Product Development  JOB REQUIREMENTS   DESIRED PROFILE   - Post Graduate Diploma / MBA or equivalent in Marketing   - 10 - 25 years in Marketing in Personal Care Brand/ FMCG co and atleast 5-6 years in a position of similar responsibility   ROLE OBJECTIVE   As DGM Marketing and GM Marketing , the incumbent:  - Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Co. while maintaining brand focus internally & externally.  - Develops the marketing & brand management strategy of Co. to support top line & bottom line growth & foray into new segments and innovative products  - Directs the evaluation of Co. brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.  - Assumes overall responsibility for Brand Activation.  - Ensures co-ordination with sales department to implement & monitor all marketing initiatives.  - Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.  STRATEGIC  - Scans the business environment to explore options for revenue generation from new and existing customers.  - Drives the formulation of marketing strategy of Co encompassing all brands.  - Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.  - Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.  - Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.  - Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.  RESPONSIBILITIES   - Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.   - Monitors coordination between advertising & research agencies, consultants and the brand teams.   - Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.   - Scans the business environment to explore options for revenue generation from new and existing customers.   - Assumes responsibility of developing all brand extension strategies, along with the marketing head.   - Prepares all annual plans and budget planning activities for all brands within the category.   - Monitors brandwise budget vis-à-vis actual expenditure.   - Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.   - Develops systems across brand teams which facilitate better MIS and synergy of operations.   - Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.   - Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.   - Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.   - Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.   - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team   - Ensures adequate motivation and retention of all employees through effective leadership and grooming   - Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence   KEY INTERFACES   - Media Manager: For all media related issues   - Manager – New brand development: For all new brand launches and market testing   - Sales: For planning promotions developing marketing strategy and to et market feedback   - R&D: For new product development   - Corporate Communication: For standardised brand properties and aligning of individual brands with the co brands & business focus   - Market Research Agencies: For market feedback on Company’s products as well as competitors’ products and strategies   - Marketing & Branding Consultants: For developing Marketing and branding initiatives   - Advertisement & Media Agencies: For all advertisement, endorsement and media related issues   DESIRED SKILLS   - Media relations   - Marketing Strategy   - Branding   - Sales   - Advertising / Promotions   - Planning & organizing   - Strategic Thinking   - Communication   - Leadership   - Creativity   - Analytical ability

Kolkata

GM - International Marketing - FMCG 

GM - International Marketing - FMCG  ,Job Description for GM - International Marketing - FMCG  in Global Leadership Hiring/ Senior Level Recruitment Firm in  Kolkata for (10-25) years of experience. Apply Now!

Job Description for GM - International Marketing - FMCG  in Global Leadership Hiring/ Senior Level Recruitment Firm in  Kolkata for (10-25) years of experience. Apply Now!