GM - Exports & Commercial - Wine

ROLE : GENERAL MANAGER, EXPORTS & COMMERCIAL - USA/Europe Market for Wine

LOCATION : HO BANGALORE

EXPERIENCE : 10-15 YEARS

QUALIFICATIONS REQUIRED : MBA

KEY RESPONSIBILITIES:

1) Export markets – USA/Europe

a) In depth analysis of Markets ,trends, laws concerning advertising and promotions.

b) Develop pricing and entry strategies for each market

c) Develop and Tap distribution channels.

d) Locate Importers and drive sales .

e) Ensuring Brand Health / profitability

f) Handle relevant documentation with regards to exports

g) Identify and develop logistics partners for export

h) Managing relationships with major clients

i) Develop marketing plans – advtg, promotions, pouring opportunities etc relevant for each market

2) Domestic markets

a) Industry data to be collated, brand and company wise.

b) Keep a tab on competition ,their activities and promotions.

c) Analysis of spends and its impact.

d) Analyze PR grid for Industry, competitors and FSWL. Create opportunities in terms of education and awareness.

e) Control on business parametrics like VC,LASP and HASP.

DESIRED ATTRIBUTES : Candidate should have relevant experience in export market – US/Europe. The candidate should also be exposed and well versed to Western markets etiquette and manners.

Salary range is around 30 LPA

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Naveen