Category: Sales & Marketing
Our client :
Our client is Mumbai's premier real estate developer providing comprehensive residential and office space solutions across real estate categories and diverse consumer segments – from luxury garden residences in South Mumbai to large integrated townships in the suburbs, from thoughtfully designed office environments to private villa retreats.
Our client strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touch-points. This has enabled to created strong consumer affinity for the brand/s making the group no. 1 in real estate sales nationally.
We have invested in building strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make significant contribution at the brand, category and company level. The teams together comprise of professionals from the best business schools from FMCG, automobile, retail and consumer durables companies.
Our client offers
- Size of Vertical - Ability to handle multiple brands whose size is much larger than turnover of many companies: Smallest at Rs 500 Cr and largest at Rs 15K Cr with 35 such brands
- Comprehensiveness - Handling the entire lifecycle of the brand – from conception to delivery and opportunity to deliver high impact
- Variety – Largest portfolio of brands spread across the entire RE spectrum which allows to imbue learning across customer segments
- Closeness – to the customer and the ability to immediately see the marketing impact on customer and business
- Competitive compensation with leveraged performance based variable compensation and opportunity for wealth sharing
- Opportunity to innovate and entrepreneurship
Digital Marketing at Our client
Our client look for ways to exceed expectations and drive innovative ways to reach out and engage customers. Digital marketing is one of the core communication strategies which drive more than 25 projects extending across various digital platform such as;
Website
Web-media
Google
Social media
ORM
Credits
- The vertical contributes to a turnover of around 1.2 billion
- Among the Top 3 spenders in the category.
- Extremely active on digital platform during new launch, promotion specialized NRI initiatives, SEM, SEO, social networks, website experience management, analytics and more.
The role -
- As General Manager, would be the business owner of the vertical
- Ideate, plan, implement the digital strategy for various brands of our client.
- Bringing the first mover advantage to drive the brand across innovative platforms.
- Enhancing the user experience on the web with the help of interactivity and user-centric engagement – Inform –Engage -Interact
People -
- Vision based approach rather than task based approach
- An ability to engage with stake holders through a distinct value-add
- Network & relationship building with the aptitude and attitude to handle complexity
- Conveys energy & achieves results
Qualification and Skill
- 6-9 years of core experience in digital field. Experience in the Integrated Marketing arena preferred.
- Master’s degree in Marketing from reputed institute.
- Exposure to Brand management, Luxury marketing, emerging technologies would be important
- Ability to understand, analyse, interpret and re-present number skills
- Project management skills, must be able to manage multiple tasks at one time.
- Outstanding relationship building skills to able to liaise with different department.
- Effective oral and written communication skills
- Based on Gross sales value as disclosed in quarterly presentation of various RE companies
Please send your resume to sangeeta@impsmanagement.com
