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27/05 Akanksha Sharma
Recruitment Specialist at Addrec Solutions Pvt. Ltd

Views:22903 Applications:303 Rec. Actions:Recruiter Actions:96

GM/DGM - BTL Marketing - Real Estate - IIM/XLRI/FMS/MDI/ISB (3-10 yrs)

Mumbai Job Code: 339618

GM/DGM - BTL Category Marketing

Applications are invited to work with one of the leading real estate developer in Mumbai.

Designation: GM/ DGM - BTL Category Marketing

Reports to : VP Marketing

Compensation : Commensurate with Market

Location : Mumbai, India

Education Qualification : MBA/ PGDM from Top Institutes (Batch 2007-2012 Only)

Major Responsibilities :

- Has worked with large reputed BTL agencies on procurement front /FMCG / Alco beverage /Multinational organizations in BTL team or Procurement of BTL Marketing Activities or Spend / Customer Marketing

Should have prior and sound experience in :

- Conceptualizing, managing and procuring BTL activities

- Managing event budget of Rs.15 to 20 crs plus.

Current profile should reflect the following :

BTL activities Management :

- Conceptualise, Manage and procure all BTL activities including collaterals and gifting

- To ensure consistent high quality of creative and production for all BTL activities.

- Ideating and managing the production of POS material

- Sensibility to manage luxury and lifestyle products hence exploring right collaterals, POS and BTL activities for the same

- Work with Brand/ other marketing teams to plan BTL scope.

- Carry on robust market research to identify new trends in BTL communications

- Maintaining and updating vendor/ agency database

- Collate and review supplier performance data and lead local supplier performance improvement activity with key stake holders

- Audit of requirements and efficient deployment of the POS materials produced and stocked.

Negotiations :

- Benchmarking and negotiating with vendors / agencies

- Play lead role in negotiations with the vendors with inputs from key stake holders

- Innovative ways to reduce cost and get group level benefits

Internal stakeholder management :

- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way

- Bringing to the table BTL opportunities in line with brand objectives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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