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02/06 Rajiv
Leadership Consultant at Schatz Consulting

Views:4608 Applications:459 Rec. Actions:Recruiter Actions:35

GM - Brand Marketing - eCommerce (6-10 yrs)

Bangalore Job Code: 146998

We have opportunity with one of our eCommerce client based at Bangalore.

Key Performance Indicators:

Establish a brand image and positioning:

- Gain consumer insight w.r.t. the category

- Understand multiple segments and use cases, across cities

- Create communication plan to reach out to each segment

- Competitor activity tracking and planning accordingly – city-wise

- Plan, create, execute and measure communication plan with the ad and media agency

- City-based budgeting, planning, execution and measurement of all media efforts

- Manage the corporate and brand image through PR efforts

- Create communication across online and offline channels to create and maintain our brand image among our stakeholders (consumers, media, drivers, investors & employees)

- Marketing tie-ups for visibility and marketing synergy

- Manage social media marketing

Get internal teams to deliver on the brand image and promise:

- Build and manage the marketing team to manage communication, research and tie-ups as separate verticals

- Communicate the brand promise to the internal stakeholders till it’s operationalized

- Create a consumer redressal system to minimize a negative image on social platforms

Top of mind and positive recall:

- Repeat customer management

- Create a preference for efficient channels of booking – mobile and web

Skills / Qualification / Experience:

Team building and managing, Traffic generation, SMM, Content, Branding, PR and Corporate Communication., ATL/BTL, Radio, with more than 6 years of work experience in marketing.

Rajiv
Branch head
utkarsh staffing solutions

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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