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25/09 Shailendra Saini
Principal Consultant at Talent Leads Consultants

Views:2283 Applications:89 Rec. Actions:Recruiter Actions:39

GM/AGM/DGM - Marketing - Personal Care (10-15 yrs)

Kolkata Job Code: 261045

Total Experience : 10-15 years

Location : Kolkata

Position : GM/AGM/DGM Marketing

Department : Marketing

Role Objective :

The incumbent:

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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