Director at Globalite
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Globalite Travel - Senior Manager - Digital Marketing (5-12 yrs)
This requirement is for our newly launched Online Travel & Holidays Portal.
Job Responsibilities;
You will be responsible for end to end planning and execution of all digital marketing efforts at Globalite Travel.
- Create the Digital Marketing Plan for Globalite Travel, including budgeting across channels.
- Develop and execute strategies to enhance and accelerate Globalite's growth in users through online marketing (SEM, SEO, Social Media, Affiliate)
- Manage paid advertising campaigns on channels like Google AdWords, Facebook Ads, etc.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conceptualize creative content for text and display ads to maximize CTRs of campaigns
- Consumer insights: analyse trends in reader behaviour; leverage results to inform the marketing strategy and execution
- Work closely with product manager, sales, and customer support teams to understand the market needs for the product.
- Work closely with the Content Marketing & Design team to create and maintain high quality content at various digital mediums including blog, website, communities and forums, social media channels etc.
- Your performance will be measured on the success of campaigns that have been executed by you
Job Requirements
- 3-5 Years Work Experience in Digital marketing and 3-5 Experience in Travel Industry or E-commerce industry experience is a plus
- Strong Knowledge of website analytics tools, Google Adwords and Facebook Ads
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Hustle and get things done attitude
- Data driven and self-motivated, with a will to learn
- Compensation & Perks
- Salary Range - INR 9-14L p.a.; ESOP 0.5- 2 % equity based on performance
- Work directly with an experienced and highly skilled team
- Opportunity to shape the strategic direction of the company
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