Gits Food - Senior Executive - Marketing

Job Description: Responsible for planning and executing marketing campaigns

Reporting: Working directly with Marketing Head & Director:Sales & Marketing

Prime Responsibilities :

- Planning marketing spends to meet brand and sales objectives

- Executing and negotiating spends across advertising mediums of TV,Print,Radio,Digital,Social Media and PR.

- Coordinating and ideating with various media agencies such as media buying, PR and social/digital agencies

- Analyzing TAM data and other research reports to execute effective marketing campaigns

- Drafting effective surveys for qualitative and quantitative consumer feedback

- Helping coordinate/execute BTL activities as and when required

- Working with designers for ad concepts and creative

- Measuring effectiveness of marketing spends

Desired Skills & Experience :

- Minimum 3 years relevant experience in a reputed FMCG company or Ad agency

- Must have experience with traditional media (ATL & BTL) but also digital+social media

- Ability to think outside the box to ideate innovative campaigns

- Good organizational and communication skills

- Exposure to Indian FMCG brands and international food brands

- Graduate, preferably with a MBA and/or Masters in Marketing

- Fluent in English, Hindi. Strong writing skills in English.

- Proficient with MS Office- Excel and PowerPoint

- Based in Mumbai

Company Description :

Established in 1963, Gits pioneered the convenience packaged food segment in India. Since inception our quality policy, as set by the founders, is simple and valuable "We will not sell what we don't relish ourselves."

Gits is a third generation family business with an open working environment to enable all employees to maintain the values of the organization. The total employee strength of the organization is over 500 people.

We are not just the pioneers in introducing prepackaged foods but we are also amongst the first Food Product manufacturing companies in India to obtain ISO 9001 - 2008 (Quality Standard) ISO 22000 (Food safety). The best testimonial to our quality and reliability however, is the rapidly growing family of Gits loyal consumers around the world over five decades.

Over the years Gits has developed a large number of products within it's portfolio including: Instant Mixes, Ready Meals(Ready-to-Eat) & Dairy products.

Gits in widely distributed across India and exports to over 40 countries across the globe.

Website: www.gitsfood.com

Social Media: facebook.com/gitsfood | twitter.com/gitsfood | youtube.com/gitsfood | instagram.com/gitsfood | Linkedin.com/company/gits-food-products-pvt.ltd

Salary Range: 4 - 7 LPA