General Manager - Marketing - Real Estate

Applications are invited to work with one of the leading Real Estate firm in Mumbai.

Position: General Manager- Marketing (Premium Segment)

Experience Required: 7 Plus Years

Qualification: MBA with Marketing from a premier institute

Location: Mumbai

Salary: Best In Industry

- We require candidates from BFSI/ Automobile Industry/ FMCG/ FMCD/ Telecom (Big Brands)

- The candidate should have amazing personality with excellent communication skills

- Candidates with UK/US work experience will have added advantage.

Job Responsibilities:

Candidate will be responsible for developing and managing the Marketing spectrum for residential projects in Luxury, Premium as well as their affordable segment, as well as for commercial and retail projects.

The role will basically include developing, pricing, branding and roll out strategies based on customer and market dynamics.

Role:

- To guide, approve and ensure implementation of the marketing strategy in order to secure a competitive edge in the market place (pricing, new products, advertising & sales promotion)

- To ensure a good understanding and tracking of customer trends through market research to provide insights for key decisions

- To participate in the development of new products and concepts and ensure that consumer insights are a key part of such decisions

- To develop the pricing strategy for each project to meet the business plan

- To provide strategic direction on brand communication mix, media selection and sales promotion and PR activities based on product segment and customer profile

- To drive brand leadership of Tata Housing in all operating regions/ countries

- To ensure all the products/ properties are effectively covered by the marketing plan and appropriate marketing initiatives

- To participate in the selection and approve selection of service partners, agencies

- To manage and monitor the overall marketing and sales budget to achieve maximum value

Candidate should be handle:

Internal Communication: Business development, Engineering Head, Technical Services, HR, Finance, Corporate Planning, Value Homes business head

External: Key customers, Strategic alliance partners, Advertising Agency, PR agency, Market research agencies, Media Houses, Key Service providers, Facilities Management Agency, Media

Interested candidates please forward your resume or call on 9099998145.