General Manager - Marketing - OTC

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.

- Coordinates with R&D for product conceptualization, positioning, new product development etc.

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand.

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Monitors and tracks of performance of brand based on specified criteria.

- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in coordination with sales team.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions.