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HR Consultant at Intellectual Capital HR Consulting Pvt. Ltd.
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General Manager - Marketing - Mall (10-16 yrs)
We have Senior level Position for GM Marketing with one of the Leading Mall
Position Profile / Job Description : GM - Marketing
Key Characteristics :
- Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signage's and other revenue generating initiatives.
- Implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.
- Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption
- Draw out specific plans for conducting mall and client sponsored events, revenue maximization initiatives, putting up signage- s, ensuring good media mileage etc. in line with the overall marketing strategy
- Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
- Work with the creative agency to formulate and finalize various creative assignments for the mall.
- Good connect with PR & Event Industries. Also monitor the performance of the various agencies involved
- Exposure to VM, D- cor, look of the Centre in terms of the facade hoardings, signage- setc
- Exposure to digital marketing, social media to enhance visibility, customer database and consumption at the centre.
- Exposure to Art & Art related events
- Formulate the annual marketing budget on detailed revenue and expense projections
- Develop and monitor budgets to ensure revenue and expenses are kept within established boundaries
Qualification &Experience : An MBA with around 10-17 years of experience with good exposure to luxury brand marketing, exposure to high profile events.
Location : Chennai
CTC : UP to 30 LPA
Sneha
8452032103
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