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HR Manager at Retail
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General Manager - Marketing - Mall (10-15 yrs)
- Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signage's and other revenue generating initiatives.
- Implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.
- Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption
- Draw out specific plans for conducting mall and client sponsored events, revenue maximization initiatives, putting up signages, ensuring good media mileage etc. in line with the overall marketing strategy
- Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
- Work with the creative agency to formulate and finalize various creative assignments for the mall.
- Good connect with PR & Event Industries. Also monitor the performance of the various agencies involved
- Exposure to VM, D- cor, look of the Centre in terms of the facade hoardings, signage- setc
- Exposure to digital marketing, social media to enhance visibility, customer database and consumption at the centre.
- Exposure to Art & Art related events
- Formulate the annual marketing budget on detailed revenue and expense projections
- Develop and monitor budgets to ensure revenue and expenses are kept within established boundaries
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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