General Manager - Marketing Head  Job description  Role Responsibilities  Market Planning & Analysis :   - Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.  - Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.  - Core Competency Identification & Brand & Positioning  Positioning & Messaging :  - Value Proposition Development  - Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions  - Develop vertical-specific content and materials to better reach target industries and partner-specific materials  Go-to-Market :  - Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail.  - Thought Leadership - Create Point-of-view papers  - Public/Analyst Relations  - Digital Marketing - Blogs, Social media, Website development and traffic analysis  - Collateral - Video, high quality designed brochures, videos, scenarios, story boarding  Customer Relationship:  - Account-Based Marketing  - Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles  Marketing ROI :  - Develop and track budgets.  - Measure success of various marketing campaigns.  - Drive profitable sales, brand growth and loyalty for a number of solution marketing areas  - Help achieve product business objectives and revenue goals.  Ideal Candidate Should Have :  - 15 or more years of software/services product marketing experience  - Excellent verbal and written presentation skills  - Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development  - Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers  - A deep understanding of the enterprise Information Technology services market  - Engg + MBA from a premier B-School

Mumbai

Bangalore

General Manager - Marketing Head - Software/Services Product Marketing 

General Manager - Marketing Head - Software/Services Product Marketing  ,Job Description for General Manager - Marketing Head - Software/Services Product Marketing  in ABC Consultants in  Mumbai Bangalore for (15-20) years of experience. Apply Now!

Job Description for General Manager - Marketing Head - Software/Services Product Marketing  in ABC Consultants in  Mumbai Bangalore for (15-20) years of experience. Apply Now!