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Senior Partner at Bull's Eye Consulting Partners
Views:14312 Applications:298 Rec. Actions:Recruiter Actions:28
General Manager - Marketing Communications - Consumer Durables (15-20 yrs)
CTC : 65 Lac (Negotiable)
Reporting to : CMO
Candidate must be currently working in a Consumer Durables, IT, Telecom company. Please don't apply if you don't have consumer durables marketing experience.
Planning, Budgeting & Implementation : Plan & implement various product planning, contents & services partnership, marketing communication strategy, ATL, BTL activities based on the on budget on monthly/Yearly basis
- Ensure that marketing activities are in line with sales & business needs for Brand & all business divisions
External communication : Planning & implementation of media strategy to successfully establish & grow positioning w.r.t. brand & products, Plan & implementation of consumer connect activities i.e. consumer launches, survey & social media engagements, Cover stories, feature articles, product reviews, product placements, executive interviews, CSR activities & grow brand leadership.
- End to end Media Relationship management including acting's as SPOC person for Brand, Conduct effective and accurate market research and apply this information to increase market share
TVC & Celebrity management : End to end experience in promoting products, services & brand through TVC and celebrity engagement & management
Digital PR : Effective use & engagement of various channels of social media & bloggers community & close coordination with digital marketing team.
Product /Services Launches : End to end responsible for launch of any product /services either in country or internationally, identification of relevant media, pre and post event follow up
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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