General Manager - Digital Marketing - Online/Internet

Company: Real estate consulting firm

Position: General Manager Digital Marketing

Location: Mumbai

Job Description

1. Setting the digital marketing function which should eventually redefine the role digital plays within real estate industry

2. Build a solid in-house team to lead all digital marketing efforts including SEO, SEM, Affiliate, Email, WhatsApp, Social Media, Analytics and content.

3. Review new technologies and keep the company at the forefront of developments in digital marketing

4. Up-to-date with the latest trends and best practices in online marketing

5. Make digital the core of all customer understanding and analytics to drive business strategies

6. Manage external marketing partners and agencies

7. Planning and budgetary control of all digital marketing and technology efforts and being responsible for all campaign deliverables

8. Manage multiple projects across markets

9. Build Xanadu corporate brand effectively on digital media

10. Provide insightful recommendations and thought leadership initiatives based on prior experience, industry trends and analytics

Requirement :

1. Proven work experience as head of digital function across consumer product categories, like Travel, Hospitality, Automobiles, FMCG etc.

2. Experience with online marketing and web based technologies

3. Proven track record in managing performance campaigns, branding initiatives, innovative content strategies across digital media platforms

4. Entrepreneurial mind-set to set something which would become the trend-setter for real estate industry

5. Strong leadership and inter-personal skills to help drive the new wave of online and digital growth within the organization and also with the clients

6. Strong quantitative & analytical skills to help use digital technologies as a backbone for building organization intelligence and information