General Manager/Deputy General Manager - Brand - Real Estate

3 - 8 Years

Mumbai

Posted 6 years ago

#Marketing #Marketing Head #Brand Management #Real Estate Marketing

GM/DGM - Brand - (Real Estate )

Hiring for Premier Real Estate company for Mumbai Location.

Dimensions :

.Financial - Full accountability for the development of pricing and pricing strategies along with commercial budget(s) spend and allocation. Responsibility towards maximizing gross contribution at segment and brand level at targeted sales volume

Market Complexity - This role will lead the innovation & launch agenda across brands and segments as well as future hunting grounds

Leadership Responsibilities - Leading and influencing a cross functional team and key stakeholders.

Leading the concept development process

Leading commercialisation and revenue generation of new and ongoing brands

Purpose of Role :

The opportunity space is large and diverse, as well as attractive & challenging. This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories.

A key part of this role is to also ensure the use of creative excellence, disciplined project leadership, and management in crafting new opportunities from multiple start points.

The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

As a key business stakeholder, you will also be the repository of learning for future opportunities, on which the business will lean on for the development of business strategies.

Top 3-5 Accountabilities :

(a) Revenue generation (residential sales turnover of Rs.7000 cr. in FY 2010-1; top 2 in India)

(b) P&L Management (brands with LCV ranging from Rs. 300 cr. to Rs. 18,000 cr. )

(c) Market Share (we are no. 1 in all India sales for CY 11 & in Mumbai Metropolitan Region the next 5 players add up to our numbers)

(d) Brand imagery (most desired real estate brand in Mumbai as per syndicated research by a top research firm and also the no.1 spender in the RE category)