The Brand Manager is responsible of managing a portfolio of brands.   Purpose of Job :   - Help provide the strategic direction for a portfolio of brands.  - Development of the annual marketing plan, encompassing the whole mix, for a portfolio of brands and ensure that this is fully implemented to time and budget.  - Help drive market share, relative price index and net contribution for the portfolio of brands.  Principle Duties :   - Development of the strategic vision for each brand, the Brand Architecture, the Brand Pyramid (incl. it's positioning) and its place in the company's portfolio.  - To develop the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix.  - Develop deep, actionable consumer understanding & insights on brand, competition, usage and attitudes, purchase behaviour and leisure pursuits.  - Lead development of the big idea, advertising , activation plans and PR as applicable for the portfolio of the brands.  Implementations :  - Media Planning & Implementation (as applicable).   - Consumer activations.  - PR Plan.  - Help develop Trade Marketing plans with sales (Trade Promotion & Activation).  - Manage the development of design and pack changes.  - NPD - Rhythm Chart planning and development of new products in time through the Stage-Gate methodology.  - The management of A&P spends.  - Regular evaluation of Advertising & Promotional activity.  - Commissioning, execution and presentation of findings of market research.  - Management of a team of Brand Managers.  - Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.

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General Manager - Brands - FMCG/Retail 

General Manager - Brands - FMCG/Retail  ,Job Description for General Manager - Brands - FMCG/Retail  in Mindsprint in  Africa Others for (6-10) years of experience. Apply Now!

Job Description for General Manager - Brands - FMCG/Retail  in Mindsprint in  Africa Others for (6-10) years of experience. Apply Now!