General Manager - Brand Manager - FMCG/FMCD/Auto

Reporting - Head of Marketing

Reportees - 2 - 3 Brand Manager

- Facilitate process of Customer

- Acquisition through focused marketing programs

- New & Repeat customer

- Referred customer sales

- Increase Captive Base

- Rural focus

- Marketing administration

- Rural Focus

- Database management and Information of rural business

- Cost economics of our vehicles in various geographies and rural segments.

- Market size analysis of various rural segments (state wise)

- Developing various direct marketing program and implementation process to drive need generation process right from concept selling stage.

- Having approach of developing various customized rural campaign based on need of specific geography

Industry Preferred : FMCG / Consumer Durable / Auto