General Manager - Brand Head - Media

Job Responsibilities:-

- Plan, develop and direct marketing efforts for a particular brand or product

- Create strategies to take advantage of market opportunities

- Conceptualize strategic initiatives and implement details of a campaign

- Execute strategies with cross-functional teams

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Supervise brand content

- Manage access to brand assets

- Develop brand standards and usage guidelines

- Assist integration of campaigns with brand consistency

- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

- Devised research insights. Developed target buying cycle and marketing team vision to create success roadmap.

- Conceived integrated strategic marketing plans for residential, commercial and mixed-use businesses to drive sales.

- Repackaged project offerings to create more compelling choice for targets. Devised marketing plan.

- Formulated national & international strategy, developed integrated marketing plans through collaboration with worldwide business associates.

- Leading cross-business teams in updating visual communications standards saving sizeably in marketing expenditure.

- Enhanced brand statement by developing a target message map that clarifies the brand's key points of difference.

- Leading implementation of brand launch encompassing TV, print, radio, direct mail, PR, events, collateral, sponsorships and internal communications. Exceeded goals for increasing brand awareness and image.

- Worked with sales and led value proposition research

- Recommended research approach and devised questionnaire for target communications study and feedback mechanism.

- Initiated overhaul of website homepage increasing traffic.

- Managed public relations efforts including news releases and sponsorships. Created news releases guidelines.