General Manager/AVP - Brand Development - Real Estate - IIM/XLRI/ISB/FMS/MDI

POSITION: General Manager / AVP : Brand Development Marketing Alliances HNI / UHNI activations, Customer engagement initiatives for flagship brands

Objective: The incumbent/team will be responsible for HNI and UHNI customer acquisition through non traditional channels and brand build across new platforms.

1. SCOPE OF RESPONSIBILITIES:

1.1 Accompany deep consumer understanding and extend support in creating an integrated marketing strategy in alignment with brand teams

1.2 Spearhead strategic planning and execution of direct marketing activities and lead generation programs for customer acquisition on a monthly cycle

1.3 Establish alliances with like-minded partners and drive lead generating marketing programs

1.4 Lead and coordinate with partners [agencies] / other key departments [sales planning] and thereby ensure proper execution of monthly brand plans

1.5 Create co-branded and stand alone - brand properties- which leverages imagery for the brand

2. MANAGERIAL COMPETENCIES:

2.1 Business

I. Quality of thinking (strategic, structured and analytical, problem solving)

II. Strong project manager

III. Understand and influence the key functions to ensure strategy delivery

IV. Result/output-orientated, market-consumer-orientated

2.2 Personal

I. Leadership

II. Sense of team work and strong communication to build networks

III. Never giving-up spirit- =- able to get action, convince and finally get agreement

IV. Flexibility, ability to adapt to fast-changing environment

3. Professional skills

3.1 Ability to draw conclusions from data and make insightful recommendations in a compelling and persuasive manner

3.2 Draw market & consumer dynamics, competitor's strategy, other relevant category learning.

3.3 Ability to identify patterns, implications, insights

3.4 Ability to set and lead strategic direction

3.5 Experience in innovation process

3.6 Adept at developing the right mix, which involves - communication / creative process, development and promotional activities