Future Consumer Enterprise Limited - Lead - Marketing

JOB DESCRIPTION

Position Title & Company

Lead Marketing

Employee Interviewed

Company Future Consumer Enterprise Limited

Division / Department Marketing

Location Mumbai Head Office

Approved By (Jobholder)

Approved By (Immediate Supervisor)

1. JOB PURPOSE

(Briefly describe the general purpose of the position or its significance from the organisation's point of view and how it contributes to the overall mission/objective of the organization).

Responsible for planning, development and implementation of the organizations marketing strategies, marketing communications activities for Key Food, Non Food and HPC Brands.

2. ORGANISATIONAL CHART

(Please complete the organization chart below)

Chief Marketing Officer

Lead Marketing Lead

- This position will be assisted by a 4-person reporting team to begin with. Over the next 2 years, as the brand portfolio expands, the team will be strengthened

3. PRINCIPAL ACCOUNTABILITIES

(List the responsibilities/duties associated with the job and the major activities associated with each responsibility. For each responsibility/duty listed, givethe factors on which an individual's performance is judged).

Accountabilities Major Activities Performance Indicators

Creating & Implementing - Developing from scratch, a slew of new brands to cater to emerging new opportunities in the Indian FMCG landscape. Several of these brands will be marketed not just in the Group's retail outlets but also in the general trade, to achieve their full potential.

- Implementing comprehensive marketing and communications plans that will build these brands into category leaders; and establish the organization as one of the country's top 3 players in the Indian packaged foods industry by 2020.

Planning & Budgeting - Achievement of financial objectives of brands in the incumbent's charge

- Achievement of Brand Equity targets and other marketing/communication goals

- Implementation of short and long term plans and budgets for marketing; monitoring progress and evaluating performance of team

Strategy - Work with CMO to develop and maintain a strategic perspective based on marketplace for the Food Industry

- Develop and coordinate means to seek regular input from the organization key constituencies (eg. Sales Force, Market Research Agencies etc) regarding the quality of programs and services

Managing - To engage people & Customers in the meaning of the organizations marketing and communications

- Communicating with stakeholders which helps them transform information into knowledge and learning.

- To engage people in process as well as tasks

- To coach people to succeed

4. KEY CHALLENGES

(Describe the major challenges you face on an on-going basis in carrying out your job).

- To establish FCEL as a Key Food Industry Player in India - one of the three largest in the country by 2020

- To work with the country's leading Ad agencies like O&M and Taproot, to develop best-in-class communication campaigns

5. KEY DECISIONS

(Describe the major decisions you take on a usual basis in your job)

A. Decisions made by job holders

- Decisions on BTL Spend across the spectrum of brands handled - budgeting as well as creative development and implementation

B. Recommendations to superiors

- Recommendations on new brand opportunities from across the FMCG spectrum (with a focus on packaged foods)

- Recommendations on all elements of the proposed mix of new brands

- Recommendations on all ATL activities - budgets, creative strategy and ideas.

6. KEY INTERACTIONS

(Describe the job roles that you interact with inside or outside the company to enable you to meet your accountabilities).

Internal Interaction

Job Role you need to interact with internally in the organization to enable success in your day to day work

Brand Entrepreneurs, Commercial, Sales Team, NPD Team

External Interactions

Job Role you need to interact with outside the organization to enable success in your day to day work

Marketing Agencies, Media Houses

7. DIMENSIONS

(List the significant numerical data which will reflect the scope and scale of activities concerning this job).

Financial Dimensions

(These should be quantifiable numerical amounts like annual budgets, project costs, annual revenue, purchase value etc.).

- Rs 400 million of Marketing Communication Budget

Other Dimensions

(Indication of some of the significant volumes associated with the job like number in team/ staff handled etc).

- No. of Reportees - 4 to begin with, growing as more brands are launched

8. SKILLS AND KNOWLEDGE

(State the minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent).

Educational Qualifications

- Post Graduate from Premier B-School

Functional Skills

- Demonstrated skills, knowledge and experience in the design and execution of marketing and communications

- Strong creative, strategic, analytical, organizational and personal sales skills

- Experience in developing and managing budgets

- Experience in overseeing the design and production of print materials and publications

Behavioural Skills

- Result orientation

- Assertiveness

- Communication - Oral and written skills

- Effective people management skills

- Relationship management skills

Relevant (Functional/Level) and total years of Experience

10-14 years experience of working in Sales & Marketing of FMCG Companies