Fullerton India - AVP - Product - Business Loan & Personal Loan

Job Title AVP : Product - BL & PL

Function / Department : Urban

Department Head : Business Head - Urban & Rural

Reporting Manager : Business Head - Urban

Purpose of the Job :

- Development of the Product by utilizing the various business / risk and cost levers, which can make the Product offering customer friendly, competitive and profitable.

- To drive this the Product Manager should have bench marked with the competition, align with the sales and risk teams internally to understand the trends and bring into focus the customer touch points all the while test driving this through channels and equipping front end resources to deliver.

Perspective Key Performance Indicators :

Business and Financial Management :

- P & L for the product

- Cost Management - Tracking cost lines, Salary, Incentives, LOC, cost for loan on-boarding

- Product Profitability across segments

- Portfolio Management along with Risk team to identify areas of stress and take preventive and corrective action.

- Delivery of numbers through Channels

- Designing and Implementing Payout Structure to Channels and tracking effectiveness.

Customer Focus :

- CSI

- Developing Customer Touch Points

- Customer Attrition and Retention Management

- Service Strategy which can enhance customer experience and Portfolio Profitability.

- Database Management for X Sell and Upsell

- Channels for customer communication.

- Benchmarking key ratios - C/I, ROTA, ROE, Revenue / ANR

People / Team :

- Periodically check on the quality of manpower being recruited.

- Periodically develop programmes which can build capability of employees.

- Co-ordinate and maintain interpersonal relationship with various departments to enhance functioning.

Process / Quality Improvement :

- Identifying business process gaps and undertake continuous improvements.

- Comprehend and comply with the regulatory framework.

- Plug outages due to process gaps.

Degree Influenced :

Geography : Across the country

Departments : Sales / Risk / Operations

Challenge :

Challenge on working relationships, both internal & external contacts :

- Businesses/Business marketing : Analytic Information

- Premises & Admin : Customer experience

- Creative Agencies : Branding and Positioning

- Media Agencies : Branding and Pricing

- Activation Agencies : Selling, Upsell and X sell

Peer : Segment Risk Manager

Other aspects of the job not covered by the above but necessary to have a full understanding of it are :

- Change Orientation.

- Scalability

- Planning & Organizing

- Verbal and Non Verbal communication.

- Marketing and its related forms eg.Print, PR, Direct, Event

- Interpersonal Skills

- Training Delivery

- Analytical Skills

- Market Watch

- Networking

- Business Acumen

Expertise required/ Domain Knowledge :

- Marketing / Branding

- Product Pricing

- Sales

- Operations functioning

- Regulatory watch.

No. of years of relevant experience :

- Should have an experience of more than 9 years of which at least 5 years should be in the domain.

Any specific specialization/education :

- PG from the top 10 business school or CA