Summary:  - The Vice President of Marketing Effectiveness is a leadership position responsible for providing best in class analytical services delivery. Must be a well-rounded leader, with the ability to approach projects both operationally and analytically.   - The Vice President will engage with large, world class clients to ensure timely delivery of ongoing and ad-hoc analyses, modeling, and strategic consulting to support the client's marketing programs and result in the greatest impact to their bottom line.  - This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in the area of marketing effectiveness, CRM and Digital media Analytics.   - The key focus of this position will be around influencing the customer decision journey, improving Customer Experience & Retention using analytical methods and business intelligence  Position Expectations:  - As a practice leader, develop the IME Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and strategy  - Drive client-specific business planning, forecasting, budgeting, and measurements / Engage with clients to identify opportunities to institutionalize analytics across client organizations  - Leads team in the data synthesis process and creation of actionable insights, implications and recommendations to address client's business issues and /or identify opportunities  - Sets culture of strategic and creative thinking by teaching and mentoring associates to see the big picture  - Is able to attract and retain high caliber talent  - Develop and/or communicate strategy to implement the objectives of the organization and guide others in linking their activities to the objectives.  - Participate in the sales process to scope client needs and frame up Fractal's approach.  The Person : Qualification & Experience  - 11 + years of experience in business consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics with at least 3+ years of leadership experience  - Excellent track record of engaging at C-suite level and excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions  - Selects from a range of analytic methods to design and conduct analysis appropriate to each project  - Must have excellent project/program management skills and have experience managing multiple work streams and projects at one time  - Knowledge of variety and advanced analytic and research approaches, including: marketing mix models, price/promotion models, SEM, segmentation and forecasting  - Good Thought Leadership & ability to structure & solve business problems, innovating, where required  - Outstanding presentation communication skills (Oral and written)  - Must have the ability to adapt to changing business priorities in a fast paced business environment  The Person : Education  MBA or advanced degree in a quantitative discipline is required or BE or Masters

Mumbai

Fractal Analytics - VP - Marketing Effectiveness  

Fractal Analytics - VP - Marketing Effectiveness   ,Job Description for Fractal Analytics - VP - Marketing Effectiveness   in Fractal Analytics in  Mumbai for (11-15) years of experience. Apply Now!

Job Description for Fractal Analytics - VP - Marketing Effectiveness   in Fractal Analytics in  Mumbai for (11-15) years of experience. Apply Now!