Flipkart - SEO Manager

About Flipkart :

- Flipkart is India's largest e-commerce player with a valuation of over US $11 billion and sales of US $3 billion. Globally, it is among the top 5 most valued privately-funded technology-driven company (after Xiaomi, Uber and Airbnb).

- Our goal is to re-invent how people shop and buy digitally. Flipkart is known for its path-breaking services such as Cash on Delivery, and a 30-day replacement policy.

- Flipkart is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale.

- Flipkart's mobile app is one of the most downloaded and used app in the country.

- Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.

- Flipkart, currently 33,000 people strong, has 30 million registered users clocking over 10 million daily visits. Flipkart's technology has enabled it to deliver 8 million shipments per month - and this number's only growing.

Location : Bangalore

Job description :

- The position is responsible for leading all SEO initiatives and strategies for one of the Business Units within Flipkart. The primary goal for this position is to maximize organic search traffic for the assigned categories by improving SERP rank of relevant keywords.

Key Responsibilities :

- Manage the SEO team for one of the four Business Units at Flipkart

- Manage engagement with category, planning and content teams to collaborate on SEO initiatives

- Define key metrics and SEO roadmap (including link building strategy) for the respective BU

- Review and analyze analytics and site traffic to gauge positive and negative changes

- Create and execute a SEO plan for the assigned categories to maximize traffic from the channel

- Plan SEO tests, collect and analyze data, identify trends and insights on search engine algorithms

- Collaborate with in-house Content team to optimize copy and landing pages for search engine marketing

- Collaborate with SEM team for keyword research and complementary campaigns

- Research, analyze and benchmark against competitor performance

- Create and maintain SEO performance dashboard to provide visibility for respective categories

- Communication to team and management on project development, timelines, and results.

Requirements :

- Ability to anticipate or quickly react to ever changing landscape of search algorithms by staying on top of current search engine news, trends, practice and social triggers

- Understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies

- Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites

- Proven track record of delivering tangible results within their respective functions

- Excellent verbal, written and presentations skills

- Proficiency in MS Excel and PowerPoint

- Passion for SEO and internet marketing.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

[Highly Preferred] : Understanding of search engine ranking factors, algorithms, site architectures and strategies.

[Preferred] : Expert in all areas of SEO including strong technical skills (html, site architecture and content management systems)

[Preferred] : Familiarity with principles of marketing and web analytics tools (Omniture, FDP, Basic R)