First Step Digital - Head - Digital Marketing

We are an award winning, (Pre Series A) funded company offering intimate hygiene products for women. Some of our products are:

1. www.peebuddy.in - India's 1st disposable female urination device which saves women from the risk of infection due to dirty toilets. Peebuddy has won multiple awards & has been covered by best of Media (Forbes/BBC/HT etc).

2. FDA Approved Applicator Tampons

3. India's First Herbal Feminine pain relief patch

4. Intimate Wet Wipes

5. Oxo-degradable Disposable Bags

6. Herbal Mosquito repellents

Have a look at www.sironaindia.com

Role - Head Marketing (Digital) - Identify the target customer segment with respect to each product. Create marketing strategy to acquire the same with the help of the following:

Content Marketing : Social media campaigns (FB, Twitter, Instagram, Snapchat etc), Viral videos, User generated content, Cause marketing, Email marketing campaigns, SMS marketing, Website design (UI/UX, navigation, content strategy) and any other channels to engage the target customer

Performance marketing : PPC (Adwords, FB ads, re-targeting, affiliates), SEO (On-page/off-page), Analytics, Marketing automation & CRM integration, setup the acquisition/transaction funnels,