HR Manager at Finocial
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Finocial - Manager - Marketing (0-2 yrs)
Responsibilities:
- Developing marketing strategies
- Planning public release
- Managing digital/ offline marketing
- Executing corporate communication
- Brand management
- Performing research on marketing, competitors, banking space and regulations
- Open source communities awareness
- Awareness of social media campaign sites
- In depth analysis of pricing models
- Marketing collateral:
- Segmented collateral
- Website, SEO, SMO
- Video presentation of concept/product
- White papers/ Repositories
- Awareness program
Functional Skills:
- Sales skills
- Excellent communication skills
- Specific marketing channel expertise: social, seo, smo, email etc
- Understanding the dynamics of marketing channels and leveraging those dynamics for the organization
- Ability to think objectively
- Ability to execute and analyse drip marketing campaigns
- Mix of creativity and analytical skills
- Good copy and visual storytelling abilities
- Understanding of WordPress
- Ability to analyse quantifiable metrics
- Agility
- Basic design skills
- Influence marketing: interesting, timely and useful content
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