Finocial - Manager - Marketing

Responsibilities:

- Developing marketing strategies

- Planning public release

- Managing digital/ offline marketing

- Executing corporate communication

- Brand management

- Performing research on marketing, competitors, banking space and regulations

- Open source communities awareness

- Awareness of social media campaign sites

- In depth analysis of pricing models

- Marketing collateral:

- Segmented collateral

- Website, SEO, SMO

- Video presentation of concept/product

- White papers/ Repositories

- Awareness program

Functional Skills:

- Sales skills

- Excellent communication skills

- Specific marketing channel expertise: social, seo, smo, email etc

- Understanding the dynamics of marketing channels and leveraging those dynamics for the organization

- Ability to think objectively

- Ability to execute and analyse drip marketing campaigns

- Mix of creativity and analytical skills

- Good copy and visual storytelling abilities

- Understanding of WordPress

- Ability to analyse quantifiable metrics

- Agility

- Basic design skills

- Influence marketing: interesting, timely and useful content