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02/01 Pragya V Prakash
DGM - HR at FieldFresh Foods Private Limited

Views:23139 Applications:539 Rec. Actions:Recruiter Actions:13

FieldFresh Foods - Manager/Senior Manager - Category Management (5-9 yrs)

Delhi/NCR/Gurgaon Job Code: 408567

To ensure Category revenue growth and margin improvement :

- Drive the category end to end as a revenue and contribution margin deliverable.

- Developing and executing annual category plans with a view to delivering on targets

- Driving pricing decisions for existing and new SKUs/products.

- Demand Generation of their respective category products

To assimilate in-depth consumer and category understanding :

- Assimilating knowledge about the market and the consumer through self-initiated and/or external market research, direct field and net based feedback to prepare market penetration strategies for the category.

- Proactively seeking consumer and trade insights on own products and competition.

- Creating research briefs and working with Insights Team to execute the same to identify unarticulated customer needs and trends

- Analyzing internal sales numbers as well as external data (Nielsen/Imports) where available to track category/product performance as well as identifying issues and opportunities

To develop and launch innovative new products for revenue and image enhancement :

- Identifying new product idea opportunities based on market/consumer understanding and need gaps and initiating product development briefs.

- Utilizing inputs from Research and CRM and channelize to NPD and SCM/QA.

- Driving the development process with NPD to create new product offerings that can build the Del Monte brand and thereby maximizing usage and contributing to achieving profitability targets for the company.

- Maintaining the NPD calendar and ensuring adherence to committed timelines.

- Develop sales plans along with Trade marketing and ensuring primary sales happen as per plan.

- Tracking post launch performance regularly and suggesting inputs to improve the same.

To manage category sales planning, tracking and management :

- Reviewing SKU wise category's effectiveness on a monthly basis, suggesting and providing inputs to improve the same; conducting ABC analysis to delete under performing SKUs.

- Working with sales management and trade marketing and providing inputs into the monthly sales plan for the category (especially for new products) with a view to achieve monthly/annual targets.

- Monitoring category share and market penetration vis-a-vis competition in retail universe (modern trade).

To assist the development of marketing programs to support achievement of revenue and brand objectives :

- Develop ATL and BTL programs/events which will help accelerate business and create a positive perception for the brand

- Provide inputs to the creative process for brand and product communication for category

- Develop aids and tools for improved sales

- Liaisoning with PR and Digital Agency for improved deliveries on category

- Assisting Brand activation execution / on ground by Regional Marketing team.

Other responsibilities :

- Managing packaging development for Food Services business.

- Managing and organizing international exhibitions for B2B.

Salary : upto 23 LPA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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