Brand Manager- Strategy & Communication  This position is responsible for :   - Providing inputs for formulation of the Brand & Marketing Strategy and defining marketing plan according to strategy and budget  - Analyzing market research data and using findings for strategy formulations  - Understanding competitor's market dynamics based on data analysis and creating the right communication strategy for strengthening the brand of Healthy & Tasty Edible oil.  - Providing guidance in designing and development of communication material and finalizing on the right media agency for ATL/BTL activities.  - Ensuring effectiveness in the overall marketing communication process.  Detailed Responsibilities (Major responsibilities of this position) :   - Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data.  - Defining action plans based on marketing strategy.  - Scanning and analysing secondary market reports/data.  - Creating market construct and mapping with price.  - Mapping and tracking competitor's communication strategy.  - Briefing and Ideation, finalizing with Creative agency, Media agency & Houses.  - Approving the designing and development of communication materials (TV/Print etc).  - Analyzing research data, market construct and competitor's price and creating Media strategy based on the same  - Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend  - Managing Media Plan and co-ordination with Media Agencies & Media Houses.  - Ensuring proper execution of promotional strategy.  - Identifying promotional Item as per consumer requirement and (trade) level promotion.  - Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.  - Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities.  - Making occasional market visit during promotional activities.  - Utilizing competitor's product prices for taking pricing decisions.  - Reviewing MIS reports twice a month.

Kolkata

Emami Agrotech - Brand Manager - Strategy & Communication 

Emami Agrotech - Brand Manager - Strategy & Communication  ,Job Description for Emami Agrotech - Brand Manager - Strategy & Communication  in Emami Agrotech in  Kolkata for (2-4) years of experience. Apply Now!

Job Description for Emami Agrotech - Brand Manager - Strategy & Communication  in Emami Agrotech in  Kolkata for (2-4) years of experience. Apply Now!