23/07 Jatin Solanki
Co-founder at Eduisfun

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EduisFun - Manager - Business Development - IIM/ISB (1-5 yrs)

Mumbai Job Code: 358612

Business Development Manager

We're looking for an Business Development Manager for education gaming company based out of Mumbai (www.eduisfun.com)

Job Description :

- Develop and implement market growth strategies that drive increased brand awareness, customer value and traction for the site.

- The candidate will help draw up the strategic road-map for consumer acquisition and implement key interventions to achieve those goals.

- He/she will also develop and refine key marketing processes, identify and lead significant marketing innovation projects and manage marketing as a key growth driver for the business.

Key Responsibilities :

- Creating and running the integrated brand marketing plan for Eduisfun.

- Driving the business forward through both online (B2C, eCommerce) and conventional channels (B2B with schools, B2G etc.)

- Responsible for delivering the company's marketing plans including brand positioning, customer segment selection and penetration plans.

- Responsible for marketing communications including digital and conventional branding, public relations, advertising, seminars and events, marketing collateral materials, TV shows and market research management.

- Responsible for the development and implementation of consumer research plans and drive relationships with market research partners.

- Run queries on own data and use external data sources for analysis to support decision making process.

- Ability to plan and manage at both strategic and operational levels.

Competencies :

- Excellent data analysis skills and ability to interpret key consumer indices, brand parameters, internal consumer and competitive data.

- Excellent understanding of the Media landscape- Digital & Conventional media.

- Managing relationships with various external stakeholders- Media & Creative agencies, research partners, Business partners etc. to deliver business results.

- Demonstrated skill in the design and execution of marketing, communications and public relations activities, including marketing collaterals.

Qualifications :

- MBA from a top tier 1 university (IIMs, ISB).

- 2 - 4 years of quality experience in Brand Management.

Job location : Mumbai, Powai

Company profile :

EduisFun [eduisfun.com]

EduisFun, inspires students, engages parents and empowers educators, to ensure students achieve their full potential. We are a passionate group of people who firmly believe that games can help make learning fun for everyone. EduisFun is founded by IIT Bombay & IIT Delhi Alumni. It is backed with seed investment from a leading education firm in Mumbai.

Note : Please mention your past experience / portfolio, current CTC, expected CTC and current location in the application.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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